Branding Workforce Systems: Commonwealth of Massachusetts
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As part of its WIOA state plan, the Massachusetts Executive Office of Labor and Workforce Development must “create better branding/promotion of the services afforded by One-Stop Career Centers,” and all regional workforce development activities under the purview of both the State and Regional Workforce Development Boards. This powerpoint lays out a plan to acheive better branding in the state. Branding is "one piece of the larger strategy that will allow state, regional and local entities to meet employer demands and improve outcomes for all jobseekers."